Today Sef (Flinke Namen), Victor (Habbekrats) and me spoke about the art of bringing a concept to a product at the Academy for Pop Culture. Video material will be available shortly.
In the meantime you can find my keynote along with other concepting material at this website. Special thanks to Lenno Verhoog and the students from the HKU, who dropped by from Utrecht. We had a great time.
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I'm a t-shaped professional. Interested and knowledgeable about a wide range of things, with a clear focus on identity. I clarify, identify, enthuse, explain and speed things up. In a wide range of settings. From a brainstorm at a University Hospital to an editorial item for Bright Magazine. From teaching young students to think conceptually to helping the Ministry of Economic Affairs explain what they do with more schwung.
I fly solo sometimes, but work together with some of the finest people in their respective industries on other occassions. Be it graphic designers, photographers, code-gurus, filmmakers, project managers or musicians, they all have one thing in common: a genuine love for what they do. Which guarantees both a pleasant project and a wonderful product.
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