Concept to Creation sign off

Today Sef (Flinke Namen), Victor (Habbekrats) and me spoke about the art of bringing a concept to a product at the Academy for Pop Culture. Video material will be available shortly.

In the meantime you can find my keynote along with other concepting material at this website. Special thanks to Lenno Verhoog and the students from the HKU, who dropped by from Utrecht. We had a great time.