Last thursday I talked to Laurens van den Acker, Renaults chief designer. His favourite Renault is the original Alpine and he sketches any car from memory, whether it’s a Renault 4, a Lancia Stratos or a Peugeot 407. In the Bright iPad app (not available yet) you’ll be able to see all the sketches Laurens made and hear his stories about the cars he loves.
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I'm a t-shaped professional. Interested and knowledgeable about a wide range of things, with a clear focus on identity. I clarify, identify, enthuse, explain and speed things up. In a wide range of settings. From a brainstorm at a University Hospital to an editorial item for Bright Magazine. From teaching young students to think conceptually to helping the Ministry of Economic Affairs explain what they do with more schwung.
I fly solo sometimes, but work together with some of the finest people in their respective industries on other occassions. Be it graphic designers, photographers, code-gurus, filmmakers, project managers or musicians, they all have one thing in common: a genuine love for what they do. Which guarantees both a pleasant project and a wonderful product.
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