Meeting Peter Schreyer

Peter Schreyer is the designer responsible for the original Audi TT. A modern day icon of design. Nowadays he works for Korean car manufacturer Kia. Previously known mostly for it’s impressive 7 year warranties, with Schreyer at the helm people might start buying Kias for their looks. His Kia Sportage and Optima have both won Red Dot design awards. For a Bright feature about little known design legends I went to Frankfurt to talk to him. The most interesting point of discussion is how conceptually rigid the Audi TT is, were as most other car designs are more thematically cohesive. Read all about it in Bright in a couple of months.

P.S. I know, he doesn’t look too happy on the picture, but I guarantee he liked the interview.