The Academy for Pop Culture has sent me to Latvia two times now and even though I couldn’t make it this year, I have had a hand in selecting students that could go. We asked Kia, Seat and Volkswagen to each sponsor a team, and each team to battle eachother in an Online Exposure Rally. Get from the Netherlands to Latvia in your car and rack up as many ‘likes’, ‘comments’ and ‘views’ along the way.
So far both Team Seat and the Kia Team: Rio Rollers have been disturbingly quiet, but Team Bluemotion has some funny videos on ‘The Perfect Roadtrip’. Go and have a look.