© 2012 Rutger. All rights reserved.
The short answer to what a good concept is: A good concept narrows your focus and therefore eliminates possibilities. A good concept narrows your focus and therefore guides you to possibilities that are a bit less obvious. A good concept … Continue reading
© 2012 Rutger. All rights reserved.
I have driven the all electric Nissan Leaf for just short of three months. And -other than the range- the topic of choice has been its near silence. So we decided to use it as a moving studio. We recorded … Continue reading
© 2012 Rutger. All rights reserved.
I was asked to write a story about the crisis. Not focusing on the negative, instead trying to prove that there are chances to be had in entertainment. ‘Does humour sell better during the crisis?’. I talked to Howard Komproe, … Continue reading
© 2012 Rutger. All rights reserved.
Over the last two weeks I took a 50% break from my regular work (whatever that means) and made some other things. Here they are: A nice place to hang my TV, a nice place to showcase my magazines, a … Continue reading
© 2012 Rutger. All rights reserved.
Last summer I got my first taste of the Evoque when I got to drive it in Wales. And I was absolutely positively impressed by both the car and the company that makes it. It took a while before we … Continue reading