© 2011 Rutger. All rights reserved.
This weekend I travelled to Sicily, Italy with Ronnie Zeemering of Schwung Visuell fame. We were invited to testdrive the Audi A6 and shot a video about the bubble of technology that the Audi A6 has become. On the legendary … Continue reading
© 2011 Rutger. All rights reserved.
After all the fireworks of the night before, we decided to go for a toned down black and white look for the ‘Gesprek van Groningen’ visuals. During Groningen’s new year’s party the CBK and de Culturele Onderneming organised a series … Continue reading
© 2010 Rutger. All rights reserved.
Last year I did a small project for Horus, an innovative dutch company that works on intelligent camerasystems. Detecting patterns and aberrations through infrared, hi-def surround video in anything from close-ups of road surfaces to 360º city views. For the … Continue reading
© 2010 Rutger. All rights reserved.
The item about the Nissan Leaf is online at Bright.nl. It’s all in dutch, but that doesn’t make the video any less pretty, so have a look.
© 2010 Rutger. All rights reserved.
This tuesday I drove the Nissan Leaf in Lisbon (Portugal). The first affordable, practical mainstream electric vehicle that will be available in the Netherlands. And I must say it was a blast. Silent like a BMW 7-series. Stuffed with gear … Continue reading
© 2010 Rutger. All rights reserved.
Next tuesday I’ll be driving my second all electric car, but my first purpose built electric car. Where the Mini-E is a shoddy ex oilburner, the Nissan Leaf was built from the ground up as an electric vehicle. This makes … Continue reading
© 2010 Rutger. All rights reserved.
I work with some of the best colleagues you could imagine. All of them entrepreneurs in their own right and specialists in their fields. Ard Boer CEO New Music Labs, Bert Barelds Photographer, Esther Fledderman Graphic Designer, Lykle de Vries … Continue reading
© 2010 Rutger. All rights reserved.
To remind me of the importance of top of mind positioning this happened: my iPhone died. I expressed my anguish about the situation on Twitter (pathetic, but useful). Rudo Menge read it and offered me to use his old iPhone. … Continue reading
© 2010 Rutger. All rights reserved.
Bright 33 is out now! Featuring the Volvo XC60 item I wrote about earlier. ‘Can we trust our cars?’ is the question I’m answering. Other work from yours truly about the successor to the Humvee and a Lamborghini that will … Continue reading
© 2010 Rutger. All rights reserved.
A few weeks ago we were shooting pictures for the University Medical Center Groningen. Two radiologists looking at the outcome of a scan. Photographer Roelof Bos made some great shots. Afterwards we discussed the weird and wonderful things they see … Continue reading
For the upcoming Bright (#33) I’m writing an article on the responsibilities we entrust our cars with. To illustrate I’m testing the Volvo XC60 that can brake and accelerate for you and tell you when you’re dozing off. Marije Kuiper … Continue reading
I promise this is the last post I’ll write this year on the Porsche Panamera. But for now I’d like to proudly present the Bright.tv item I made with the boys from Schwung Visuell. You can find it here: http://www.bright.tv/series/porsche-panamera