Erwin van der Zande – editor-in-chief of Bright.
“As a regular contributor at Bright Rutger is one of our defining voices. Great associative skills, well informed on relevant developments, quick to gain insight and with that contagious sparkle in his eyes. It’s a joy working with him”
Maarten Boer – Buutvrij for life
“Rutger is one of the most open-minded, social and creative people I’ve ever met. Moreover, he possesses the ability to relay his considerable knowledge of arts and ads onto the people around him. And he’s a nice guy.”
Harm Huizing – projectmanager Mac2Go
“Someone who has no regard for what the outside worl thinks of him and goes his own way. During our first ever conversation it became abundantly clear that this was a man that knew what he was talking about. Whenever he added to the conversation it was clear, concrete and to the point.
Rutger has a very distinct effect on the people he deals with. What you see is what you get. Direct and honest. You can talk to him on a great number of subjects, the diversity of his knowledge is impressive.
He can also turn anything into a joke, without losing sight of what the subject at hand was. This means most of the time something useful and inspiring comes out of a conversation with him.
Hemmo Philbert- freelance projectmanager.
“Rutger is one of those people that lead the charge in new developments in the city of Groningen. A bit wild and weirdo, eloquent, sometimes too hasty and associative.
A trendsetter. For a senior like me, meeting someone like him can be mind-blowing, give food for thought, inspire awe, and sometimes feel like ‘this is not for me’. Rutger is Sturm und Drang. Nieuwe Garde. Chaotic. Energy.
Jack Brandsma – interior and product designer
“Rutger: beard, glasses, hyperenthusiastic, uut Grunn, down to earth, always looking for opportunities and possibilities, likes to take charge, takes initiatives, thoughtful, inquisitive, assertiveness.”
Lykle de Vries – project director and owner of “De Ondernemers“.
“Rutger focuses on ‘the story’: what do you want to say? To whom? And why would this person want to hear your story? Both for developing concepts as constructing an advertising campaign this is the backbone and basis for success. Rutger doesn’t mince words and gives his opinion directly. If you can’t handle that, you’re not the right client for him, so don’t even bother him. If you like a strongheaded character, have something to say and aren’t afraid of trying something new, Rutger’s your man.
Mark-Pieter Bakker – real estate agent and owner Alfred Bakker Makelaars
“A creative spirit that listens well and asks useful questions to get under the skin of an organisation and come up with solutions to problems in a refreshing way”.
Victor Ponten – owner Habbekrats Reclame.
“Rutger is to creativity what an engine is to a Ferrari F50: he gets it going 100 km / hour in an insignificant 3.87 seconds. In every possible way Rutger is a one of a kind man / father / husband / child / business partner / friend. I don’t know anybody who approaches a car, his son, a job or rebuilding his house with the same knowledge, enthusiasm, thoroughness and humour.”
Peter Boer- Lost Boys
“In the two years that we have worked together rutger has proven to be a very nice person with great teamspirit, and a great defender of creativity. Always on the lookout for new experiences and better quality he has been a great partner for coworkers and clients with expertise from sales to quality assurance and definition of processes. At times a bit impatient, but always in an agreeable manner!”
