Bayerische Motor Werke

Two weeks ago I visited BMW in Munich. They had organised a series of workshops about the developments on electric cars. A lot of talk about the engineering side (batteries, carbon, crash safety) and a tiny little bit about the design. I wrote a special on the subject for Bright.

9 juli: Floss Spel

Next week I’ll be hosting another Floss evening filled with guests from the arts, science and business world that will talk about ‘play’. For €7,50 you’ll be entertained for the entire evening at the Blokhuispoort in Leeuwarden. More info can be found at the Floss website.

Sketching cars

Last thursday I talked to Laurens van den Acker, Renaults chief designer. His favourite Renault is the original Alpine and he sketches any car from memory, whether it’s a Renault 4, a Lancia Stratos or a Peugeot 407. In the Bright iPad app (not available yet) you’ll be able to see all the sketches Laurens made and hear his stories about the cars he loves.

Design hero Laurens van den Acker

This coming thursday I’ll interview Renault designs head honcho, my fellow countryman Laurens van den Acker. The man made a mark for himself at Mazda and spearheads the invasion of dutch car designers together with the likes of Adriaan van Hooydonk (the post Chris Bangle BMW design chief). The interview will be featured in the Bright iPad app and will make use of the interactive features of the platform. Now I’m not giving away too much, but I will admit I need to record sound. So I checked my gadget arsenal to see which would work best. My iPhone has a memo recorder, my Kodak Zi8 records sound and my MacBook can do the job as well. But none of them are made for the job and none of them have very good mics. Online I read I really need to use an external microphone. Now it just happens to be the case that I bought a USB microphone along with some other peripherals. I tested it on the MacBook and it worked like a charm. But I suspect Laurens is going to die laughing when I pull this microphone out of my bag.

Noorderlink seminar recruitment

I hosted the Noorderlink seminar on recruitment yesterday. And boy was it a hundred times more interesting than this opening sentence suggests. A lot of people in Human Resource positions willing to embrace change and experiment and great feedback on my presentation about the project I’ve been working on for the UMCG hospital. I met the lovely Marinus Pranger and Renate van Dijken who work at WOOH. And was impressed by the presentation about Generation Einstein by Renate. As were most of the visitors.

Although I’m always skeptical about any theory involving an entire generation, I do believe the shift to more ‘meaningful’ work might become more and more important. I recommend you keep an eye on the people at Wooh.

Debate your lungs out

Our mayor (a real one, not on Foursquare) Peter Rehwinkel spinned some records yesterday as an intermezzo to the political debate we had. Especially the Top 40 hit ‘Alors On Danse’ got some hips moving. The rest of the 60 minutes consisted of Joop Atsma being sharp when he had to, Betty de Boer and Fleur Gräper unable to solve the questions surrounding nuclear powerplants and Hyena Gijs with an hilarious column.

Selling people

DHV is a big company that does consulting and engineering for transportation, water, building, industry and so on. One of their 5500 employees rang me up to talk about their sales process. Like most firms they’ve been working with brochures, leaflets and other paperwork filled with endless stories. But unlike most they’d discovered that the people are doing the selling and the leaflets are mostly waste. And they’re right of course.

When you are about to hire someone for a multimillion euro deal, you expect them to have shiny brochures written by copywriters who aren’t engineers or consultants. So the basis of negotiating is usually:

a) trust
b) previous experiences
c) the bottom line: bang for your buck

So out with the old and in with the new. Question for now is, what should the new be? I’ll be working on that for the next couple of weeks.

The judge

The CBK project for the Noorderzon Festival reached a significant milestone yesterday. We got to pick the artist that will be cooking up the concept and take the project on. Out of the two candidates (Maren Lösing and Fabian Hijlkema) there could be only one winner. Maren made the excellent choice of presenting not one, but two ideas and Fabian came up with new school Arduino panache. In the end Henk Bothof (Noorderzon), Jolijn Peters (Platform GRAS), Nicoline Wijnja (CBK) and me all agreed: Maren Lösing would be the unanimous winner. I can’t give away too many details, but let’s just say that it’s simplicity is what makes it perfect.

Stirring up politics

Friday the 28th of may the 6th edition of the Societe de Puddingfabrique will take place. With DJ (and mayor of Groningen) Peter Rehwinkel and a fast paced debate on the upcoming elections. That’s where I come in, I will be asking the tough questions and stir up a storm.

On the topic of presenting: Noorderlink invited me to present an afternoon on the communication surrounding recruitment. Thursday the tenth of june I’ll be on stage.

The Buma bunch

At the invitation of Ard Boer (of New Music Labs fame) I’ve been talking with the people at Buma/Stemra about their positioning in this digital age. And not just me, the Buma bunch consists of Ferry Rooseboom (Excelsior), Arnoud Engelfriet (ICT-lawyer), Jiggy Djé, Ard and yours truly. In 45 minutes we’re off to the next session.

Next,

About me

I'm a t-shaped professional. Interested and knowledgeable about a wide range of things, with a clear focus on identity. I clarify, identify, enthuse, explain and speed things up. In a wide range of settings. From a brainstorm at a University Hospital to an editorial item for Bright Magazine. From teaching young students to think conceptually to helping the Ministry of Economic Affairs explain what they do with more schwung.

photo by Marije Kuiper

 
I fly solo sometimes, but work together with some of the finest people in their respective industries on other occassions. Be it graphic designers, photographers, code-gurus, filmmakers, project managers or musicians, they all have one thing in common: a genuine love for what they do. Which guarantees both a pleasant project and a wonderful product.