© 2010 Rutger. All rights reserved.
Hi. I’m Rutger Middendorp (1977). My job is finding stories. Whether it is the story of a start-up company that wants to make a name for itself, a large enterprise that needs to tell people why they’re a great employer … Continue reading
© 2010 Rutger. All rights reserved.
As a result of my overwhelming amount of activities, I tend to end up in a newspaper article every now and then. [All in dutch] Creatieve stad Als er iets gezegd moet worden over het fenomeen “de Creatieve Stad” of … Continue reading
© 2010 Rutger. All rights reserved.
I work with some of the best colleagues you could imagine. All of them entrepreneurs in their own right and specialists in their fields. Ard Boer CEO New Music Labs, Bert Barelds Photographer, Esther Fledderman Graphic Designer, Lykle de Vries … Continue reading
© 2012 Rutger. All rights reserved.
As promised: here’s the explanimation for the City of Talent Campaign. Giving an insight into the work of professor Gert ter Horst on falling in love and heartbreak.
© 2012 Rutger. All rights reserved.
Together with Maki I’ve been working on an online and offline campaign for City of Talent. A cooperation between the city’s municipality, hospital and universities of Groningen. After interviewing three professors we’re ready to start the online campaign on LinkedIN … Continue reading
© 2012 Rutger. All rights reserved.
Bright #45 is out and will be presented tonight at the Bright Night at Pakhuis de Zwijger in Amsterdam. It’s one of the best issues yet with stories on a couple of bad boys: Kim Dotcom, Anonoymous and the Pirate … Continue reading
© 2012 Rutger. All rights reserved.
One of the biggest perks of what I do is meeting extremely interesting people. For the City of Talent campaign we are making three posters that will give a little insight into the minds of Prof. Bert Otten, Prof. Gert … Continue reading
© 2012 Rutger. All rights reserved.
On the excellent Front Row Daily podcast I heard an interview with Andrew Stanton. Director of Pixar movies like ‘Wall-E’ and Finding Nemo. Here’s a few lines from that interview. (Full podcast here). Do you feel a responsibility when the movie … Continue reading
© 2012 Rutger. All rights reserved.
OFF-TOPIC: in short installments I’ll be writing a chronologically linear set of essays on creativity, concept development and design. One day it may turn out to be a book. Enjoy, discuss, react. Yesterday I did my umpteenth training on concepting … Continue reading
© 2012 Rutger. All rights reserved.
This year I’m helping the City of Talent campaign along in collaboration with Maki. The illustrating and designing duo that once gracefully painted a mural for Nieuwe Garde. Those were the days. Now we will be plastering billboards all over … Continue reading
© 2012 Rutger. All rights reserved.
In the Netherlands there has been a worrying trend in the care for the elderly. Care is now measured in minutes, which leads to stressed out personel and degrading care. It’s more than clear that those making the policies don’t … Continue reading
© 2012 Rutger. All rights reserved.
A couple of weeks ago I got to drive the new Porsche 911: the 991 Carrera S. And I took it round to a couple of people with opinions: architect Jurjen van der Meer, photographer Marije Kuiper and designer Jack … Continue reading
© 2012 Rutger. All rights reserved.
I’ve been keeping an eye out for the Fisker Karma for well over a year. A new car, from a new brand, by a renowned designer that has penned some of the world’s most intriguing cars. We got to see … Continue reading
© 2012 Rutger. All rights reserved.
Bright 44 just landed on the doormat. With a swab to have your very own DNA test taken and two articles by yours sincerely. A first impression of the brand new 911 and my final verdict after three months of … Continue reading
© 2012 Rutger. All rights reserved.
Today was the grand opening of de Kluiverboom. A new building that houses three schools in Groningen. Marita Schreur and Joyce Dekker asked me to create a video to give the opening some more panache than cutting a ribbon would … Continue reading