© 2010 Rutger. All rights reserved.
Hi. I’m Rutger Middendorp (1977). My job is finding stories. Whether it is the story of a start-up company that wants to make a name for itself, a large enterprise that needs to tell people why they’re a great employer … Continue reading
© 2010 Rutger. All rights reserved.
As a result of my overwhelming amount of activities, I tend to end up in a newspaper article every now and then. [All in dutch] Creatieve stad Als er iets gezegd moet worden over het fenomeen “de Creatieve Stad” of … Continue reading
© 2010 Rutger. All rights reserved.
I work with some of the best colleagues you could imagine. All of them entrepreneurs in their own right and specialists in their fields. Ard Boer CEO New Music Labs, Bert Barelds Photographer, Esther Fledderman Graphic Designer, Lykle de Vries … Continue reading
© 2012 Rutger. All rights reserved.
The short answer to what a good concept is: A good concept narrows your focus and therefore eliminates possibilities. A good concept narrows your focus and therefore guides you to possibilities that are a bit less obvious. A good concept … Continue reading
© 2012 Rutger. All rights reserved.
I have driven the all electric Nissan Leaf for just short of three months. And -other than the range- the topic of choice has been its near silence. So we decided to use it as a moving studio. We recorded … Continue reading
© 2012 Rutger. All rights reserved.
I was asked to write a story about the crisis. Not focusing on the negative, instead trying to prove that there are chances to be had in entertainment. ‘Does humour sell better during the crisis?’. I talked to Howard Komproe, … Continue reading
© 2012 Rutger. All rights reserved.
Over the last two weeks I took a 50% break from my regular work (whatever that means) and made some other things. Here they are: A nice place to hang my TV, a nice place to showcase my magazines, a … Continue reading
© 2012 Rutger. All rights reserved.
Last summer I got my first taste of the Evoque when I got to drive it in Wales. And I was absolutely positively impressed by both the car and the company that makes it. It took a while before we … Continue reading
© 2011 Rutger. All rights reserved.
I have had an absolutely amazing 2011. It’s hard to imagine, but this was the year I went ice racing in Sweden with Mazda, I drove my first Ferrari around the Fiorano racetrack and I felt the love of friends … Continue reading
© 2011 Rutger. All rights reserved.
As I have told you, this year I got to interview Peter Schreyer, Kia’s design director. And he turned out to be a charming, smart and gentle man. And he just got my unanimous, neverending respect for sending a hand … Continue reading
© 2011 Rutger. All rights reserved.
Bright #43 is about to hit the shelves. For a preview you can visit Bright Night this evening. I wrote an update on the Nissan Leaf longterm test, an item on the electric DeLorean and an article on the Nissan … Continue reading
© 2011 Rutger. All rights reserved.
I’m rereading and checking everything I have written for my book on concepting and here’s another chapter I’d like to share. From consumer to producer Way back when we used to work for God. Ploughing, sowing, harvesting to make as … Continue reading
© 2011 Rutger. All rights reserved.
The University Medical Center Groningen is looking for medical students to enter their programme to become specialists. Together with Sander Tiekstra, who has been flying solo for a couple of months now, I have come up with a way to … Continue reading
© 2011 Rutger. All rights reserved.
Tomorrow I’ll be hosting another night for Floss. Interviewing artists and scientists who talk about their fascinations. The theme for tomorrow night: tradition. And there will be food as well. Unfortunately you’re too late if you want to join us, … Continue reading
© 2011 Rutger. All rights reserved.
Last week I had to be in Amsterdam for a couple of days with the entire family. Adidas introduced their new F50 miCoach soccer boots in the same week. So me and junior headed to the Ajax training ground to … Continue reading