A few weeks ago we were shooting pictures for the University Medical Center Groningen. Two radiologists looking at the outcome of a scan. Photographer Roelof Bos made some great shots.
Afterwards we discussed the weird and wonderful things they see in scans sometimes: from cutlery to glassware to food. So a UMCG intern asked: ‘Do you ever have trouble determining what you see on the scan?’ ‘Sure. Sometimes you mistake an aubergine for a cucumber!’
Ondertussen draait de nieuwe arbeidsmarktcampagne van het UMCG al weer een jaar. En ons werk begint zijn vruchten af te werpen, getuige de (vertrouwelijke) cijfers. Esther Fledderman en ik ontwikkelden de nieuwe strategie en vorm in nauwe samenwerking met het UMCG. Op dit moment wordt ook hard gewerkt aan online uitingen die passen bij de nieuwe aanpak.
Concept: Rutger Middendorp & Esther Fledderman
Ontwerp: Esther Fledderman
Copy: Rutger Middendorp
Fotografie: Roelof Bos
Klant: Sita Dijkstra voor het UMCG
,
My most recent items on Bright [nl]
Keep up to date with the RSS feed.
What music have I been listening to?
I'm a t-shaped professional. Interested and knowledgeable about a wide range of things, with a clear focus on identity. I clarify, identify, enthuse, explain and speed things up. In a wide range of settings. From a brainstorm at a University Hospital to an editorial item for Bright Magazine. From teaching young students to think conceptually to helping the Ministry of Economic Affairs explain what they do with more schwung.
I fly solo sometimes, but work together with some of the finest people in their respective industries on other occassions. Be it graphic designers, photographers, code-gurus, filmmakers, project managers or musicians, they all have one thing in common: a genuine love for what they do. Which guarantees both a pleasant project and a wonderful product.
