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Martijn Halie

The non moving post

So here’s a post that is not about cars. I was surfing the web yesterday and ran into my own website. Always a treat. But it gave me the impression I have done little else than slide cars on ice, look at cars from strange angles and driven cars on maffia turf. So I checked…

Booyaa!

To remind me of the importance of top of mind positioning this happened: my iPhone died. I expressed my anguish about the situation on Twitter (pathetic, but useful). Rudo Menge read it and offered me to use his old iPhone. As a result of this I had a top of mind position in his head…