Concept to Creation sign off

Today Sef (Flinke Namen), Victor (Habbekrats) and me spoke about the art of bringing a concept to a product at the Academy for Pop Culture. Video material will be available shortly.

In the meantime you can find my keynote along with other concepting material at this website. Special thanks to Lenno Verhoog and the students from the HKU, who dropped by from Utrecht. We had a great time.

Fiat Adventures, the teaser

Last november me and Victor Ponten took a roadtrip to Liepaja. The documentary will be up in 2010. Here’s the teaser.

FIAT ADVENTURES | TEASER. from Victor D. Ponten on Vimeo.

Warsaw Gadgets

While travelling to Latvia through Poland with Victor Ponten and Albert van der Kooij we had quite some equipment on board. Two video camera’s, 4 laptops, 3 digital cameras and 2 mobile phones, an iphone and a blackberry. The iPhone served as a navigation device as well. Check the first episode in our Croma Chronicles.

iPhone navigation from Rutger Middendorp on Vimeo.

In Warsaw with Victor Ponten and Albert van der Kooij we were trying to get a head start by programming the Navigation.

De hippie, de reclameman, de italiaan

Vanaf zaterdagochtend erg vroeg ben ik onderweg met een oud-hippie, een ex-reclameman en een knappe italiaan  naar Letland, via Warschau. Gelukkig filmen we het avontuur, zodat u vanaf de luie stoel mee kunt genieten van de tocht van dit illustere kwartet. Volg vanaf zaterdag onze avonturen op: everythingyouhaveeverdone.wordpress.com.

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About me

I'm a t-shaped professional. Interested and knowledgeable about a wide range of things, with a clear focus on identity. I clarify, identify, enthuse, explain and speed things up. In a wide range of settings. From a brainstorm at a University Hospital to an editorial item for Bright Magazine. From teaching young students to think conceptually to helping the Ministry of Economic Affairs explain what they do with more schwung.

photo by Marije Kuiper

 
I fly solo sometimes, but work together with some of the finest people in their respective industries on other occassions. Be it graphic designers, photographers, code-gurus, filmmakers, project managers or musicians, they all have one thing in common: a genuine love for what they do. Which guarantees both a pleasant project and a wonderful product.