Category Archives: Writing a book on concepting

The short answer to what a good concept is: A good concept narrows your focus and therefore eliminates possibilities. A good concept narrows your focus and therefore guides you to possibilities that are a bit less obvious. A good concept … Continue reading →

I’m rereading and checking everything I have written for my book on concepting and here’s another chapter I’d like to share. From consumer to producer Way back when we used to work for God. Ploughing, sowing, harvesting to make as … Continue reading →

I know it’s sort of off topic, but it’s worth sharing: I just finished the book ‘The decisive moment – how the brain makes up its mind’ by Jonah Lehrer and it’s a fantastic read. It was given to me … Continue reading →

Yes, I am still writing my book on concepting. Yes, it is taking way too much time. But no, I am not giving up. Things you should know that have happened since my last post: I’ve decided to change the … Continue reading →