Quite a while back I sat at a table looking at A4 copies of leaflets that were passed out at sales pitches. They had a nice ’90’s charm, but according to my client they were not the ideal tool to help with sales. So we sat down and discussed who their clients were, what their…
So here’s a post that is not about cars. I was surfing the web yesterday and ran into my own website. Always a treat. But it gave me the impression I have done little else than slide cars on ice, look at cars from strange angles and driven cars on maffia turf. So I checked…
DHV is a big company that does consulting and engineering for transportation, water, building, industry and so on. One of their 5500 employees rang me up to talk about their sales process. Like most firms they’ve been working with brochures, leaflets and other paperwork filled with endless stories. But unlike most they’d discovered that the…